Online Marketplace for Students
Redesign of an e-commerce website to improve navigation, increase conversion rates, and enhance the overall shopping experience. The project aimed to create a more visually appealing and user-friendly platform to drive sales and customer satisfaction.
25%
Improved onboarding process
45%
Increase in user retention
84%
Increase in time spent on website
Ogbomosho Nigeria
2023
E-commerce
$500 (2024)
1-10+
Challenge
Students get to flood their educational platforms with ads about their brand and products while hindering the proper growth of a good learning experience. We believe enhancing and changing the world begin with individuals/ youths/ student with innovation & entrepreneurship
Results
The redesigned e-commerce site saw a 40% increase in conversion rates and a 50% reduction in bounce rates. The new intuitive navigation and clean interface improved product discoverability, leading to a 35% increase in average order value. Customer feedback was overwhelmingly positive, with satisfaction ratings rising from 3.8 to 4.7 stars.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Conclusion
Revamping the e-commerce website proved to be a game-changer in enhancing user experience and driving sales. By simplifying the navigation and checkout process, we created a more enjoyable shopping experience that significantly boosted conversion rates and customer satisfaction. This project highlights the critical role of UX design in the success of e-commerce platforms.